Counterfeit Drugs vs. Sentiment Analytics

Counterfeit drugs are very dangerous. Although innocent people get killed in the process of making a few bucks by greedy con men across the world, they still do it. Actually, this is a matter of insensitivity to human life. Whatever it is, this particular business of producing and distributing counterfeit drugs has to stop. But is there any mechanism to do that? Police across the world are doing their best to nab the criminals. However, how they stop the spread of the counterfeit drugs from getting distributed to the innocent victims in the initial stages itself? The answer lies in monitoring the social media. 

Nowadays, social media is playing a vital role in spreading news from one corner of the world to the other. It is helping strangers to come together for a cause, which we never heard a few years before. People are spending most of their quality time on their social media pages nowadays. Gone are those days where people rely only on government and private news channels; social media channel has replaced these news channels in terms of providing reliable news. Nowadays, everyone is a journalist.

So, now the question is can we stop counterfeit drugs from getting spread in their initial stages? The answer is a reverberating YES. How? Through searching social media channels with the help of relevant keywords and monitoring the resultant listed out events! Counterfeit drugs harm health of their takers. When the victim goes to hospital, the doctor identifies the reason and somehow, the news spreads like wild fire and gets across all information channels. Now, if pharmaceutical companies keep an eye on their drugs from counterfeit angle, they can easily identify which one of their drugs is getting counterfeited by whom and in which region. This helps them to take steps to stop the counterfeit drugs from spreading in the initial stage itself by informing respective authorities and aiding them to take precise actions.

Nevertheless, is it possible for pharmaceutical companies to continuously monitor social media channels? Again the answer is YES. The current market is loaded with cutting-edge sentiment analytics tools, which help pharma companies to automate their search and monitoring processes. Whenever news about counterfeit drugs surfaces in the social media channel, the sentiment analytics application identifies and alerts the respective stakeholders. Since the tool is intelligent enough to quickly learn the nuances of communication, it has the potential to identify even indirect mentions about a particular topic. Not only this, the tool enables the company to track a particular region’s discussions about the counterfeit drugs. This helps them to predict which region is going to be effected next, so that they can take a pre-planned action to counter the crisis.