Is 'test drive' really gives you the exact information that you have been looking at? It is now a common practice that automobile companies are encouraging their prospective customers to do a test drive. Irrespective of whatever is the price tag, automobile companies are making a point to make their prospective client undergo feel, experience, and emotionally connect cycle.
From their point of view, at the end of this cycle, the client gets immersed with the ravishing looks and beauty of the beast and develops a raw feel inside his heart of hearts to drive it to its extreme tip and in the process quench his speed thirst. Finally, all these fired feelings instigated by that just one drive will engulf the heart and soul of the client, dumb his intelligent questions, fuel his raw passion, energize and excite his primary feelings to ride the beast loaded with unrelenting power. At this moment, a simple call to the client by an experienced automobile salesman strikes the last nail right on the sensitive psychological situation the client is in. Besides, the sales guy can make the helpless client to accept the huge price tag that is pushed down his throat mercilessly and meticulously. This is the strategy behind every test drive so cunningly hidden under the so called beautiful word EXPERIENCE.
An innocent customer who accepts the test drive call and let himself psychologically handled by the cunning sale guy will always become the victim in this game. Frankly, unless the customer has vast experience in automobiles, he cannot easily understand the features what the automobile company is offering right at the moment and how can he get benefitted from them. The freebies that the automobile companies shower on the prospective client are really dangerous. The small font that comes with every freebie brings with it so many conditions; in other words, the freebie ends up burning hole in your pocket if the prospective client is really smart enough to understand what is being offered on the platter to him.
A test drive offer is not a regular 'automobile test drive' offer but a trap to test the 'psychological stamina and street smartness' of the prospective client. Finally, at the end of the day, as a buyer what you buy depends up on how smart you are considering your needs.
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