Osmosis Marketing

Nowadays, marketing has been changed. Earlier, word of mouth marketing literally means, people intimating each other about a good product whenever the occasion demands it. But, now, life has changed and people connect each other through Twitter, Facebook, etc, social networking sites; irrespective wherever they stay on this planet. To cater to the needs of the people in this changed scenario, the way companies do marketing also changed. Now, they started promoting and building brands around their products using ‘Osmosis Marketing’ concept; means they are using blogs, tweets, etc, instead of traditional marketing stuff.

SO, what are the take-aways here? The combine effect of cost-effective strategies with ‘word of mouth’ channels! BY creating, enabling, and providing channels like blogs, tweets, etc, companies are encouraging people to talk to each other. The low-hanging fruits for the people in this concept is that they are getting some face time to talk to their friends and relatives using these channels. At the same time, when companies display their products through banner and pop-up advertisements, automatically, people mention about them also in their conversations resulting in more sales. Sometimes, there is a chance that the discussions go at a granular level and companies may get a few innovative actionable points from these discussions.

This ‘peel the onion’ strategy has more advantages than the earlier ‘boil the ocean’ strategy that the marketers used to follow to sell their products. The former provides lot of value-addition than the latter. If there are any pain points regarding the product, this kind of marketing allows the company to deal with the customer directly offline and fix it on the spot.

In summary, happy customers provide more business.