Marketing has its own style of doing things. What is there
in this world that is not eligible or fit for marketing? Following is a
paradigm example that helps you understand the bandwidth of marketing
potential: from selling lifestyles to curated content, arranging manpower needs
to selected positions on totem poles, everything is eligible for marketing.
However, nowadays, the style of marketing has been changed.
It is not just putting efforts for outright selling but to inform and educate
the customer. The idea is that once the customer understands and digests this
new found knowledge, he himself goes looking for the product. There is no
pressure-selling.
This strategy is a giant leap from the old ones where
pressure-selling, pursuing, and chasing the customer, are part of the game. As per the new trend, once the customer syncs
with the company’s content cadence, the rest of the marketing cycle, i.e., converting
himself from a prospect in to a lead is done by the customer himself without
any further assistance.
In summary, the days of grappling and forcing the customer
to buy have been replaced with educating and suggesting ways to focus and
improve his bigger picture. This way, both the customer and company feel happy.
Happy marketing!
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