Marketing – The Powerful Glue

Marketing is the magic wand that companies use to relate their products with their customers. With inspirational, motivational, and empowering messages, they try to build a magnificent halo around their products, make them look powerful (solves all the customer problems and gives peace of mind to customers) and presentable (aesthetic effects). They record, merge, and spread their customer stories (filled with success and greatness) around the world to inspire their prospects and generate more leads. 

  

Frictionless customer experience is the name of the marketing game, nowadays. Make customer feel like king. Provide everything you can to make him feel great and let the customer feel the power and define his own moment of greatness by using the company’s products. The idea is to make the customer feel and look like a GLADIATOR though he is a WEEKEND WARRIOR.

In summary, great companies are building great products. However, until customer experiences the product, he does not know whether the product is great. There is some sort of inertia in which the customer is stuck in which does not allow him to try the new product. Here, the marketing thing comes into picture. Carefully built messages are placed strategically in front of customer, who is looking to fix a particular need of his own. Once the customer warms up to the message (an eclectic mix of inspiration, motivation, satisfaction, etc), he contacts the company and becomes a lead for them, unknowingly. Now, sales people step in to turn the ‘lead’ in to a ‘prospect’.

Although all teams (product design, building, sales, etc) share the credit, the exclusive credit for bringing the customer in to contact with the company’s product goes to marketing team in a company.