Nowadays, market is flooded with disruptive innovative
products. The functionality of these new products is in such a way that the
moment it enters the market, it is attracting all the demand of the related
products in the market. Deep dive analytical thinking is the reason behind these
kind of innovative products. Entrepreneurs are taking huge risks and are drilling
down the complicated technical concepts to come up with these disruptive
products. Investors, who are backing these R&D ventures, are boiling the
ocean to get what they want from their scientists. Marketing people are doing
their level best to market these products by creating amazing and attractive
elevator pitches with granular details to booking prime time slots in
communication channels to gain face time with prospects. The triangle collaboration
among entrepreneurs, investors, and marketing people is creating amazing
results. Just like SMS has changed the way the people type their text, these new
inventions have changed the people’s terminology like never before; kudos to
marketing teams who have brought this kind of change in people to bring them in
sync with their sales pitches. For example, people are now using ‘deets’ (Ping
me your deets!) instead of saying ‘Contact Details’; instead of saying ‘shall I
schedule a meeting’, they are saying ‘shall I calendarise’.
Going forward, if this kind of pace continues,
we will definitely see hitherto unknown major changes both in the lifestyle and
terminology of the people.
Note: You can view the 10 business phrases around which this post has been written at the bottom of the post.
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